Penguins news article | hugoking.com

Penguins news article

05Mar07

Josie was obsessed with the idea that global warming was killing the penguins (all the penguins) so we definitely had to prank her. I wrote a newspaper article, the intention was to distribute it to local and national papers…but the campaign never really got off the ground!

The trick was to get the style and tone of the writing right – using elaborate descriptions and metaphors, and creating believable (but completely false) information.

Penguins news article

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My name is Hugo. I love all things digital; the web, social media, video, tech. I work with new technologies at Blue Hive, a digital marketing agency.
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