Westfield Fashion Detector
Originally published on the Blue Hive blog as part of Digital Honey.
We got in touch with our inner fashionista this week and took a look at the brilliant Westfield Fashion Detector. Have you ever been browsing Facebook photos, jealously eying up your friend’s new jacket? Or been walking down the street and spotted your perfect party dress? The Fashion Detector is for you.
The Fashion Detector web plugin allows you to select a photo, highlight that jacket and quickly search for it across all the Westfield shops. Pretty clever, the mobile app is where it gets genius though. The app let’s you snap a photo of anyone and search Westfield for that dress. Creepy?! Well, yes, a little, but this is the Internet!
The Westfield Fashion Detector app
The idea is certainly genius. It’s sure to drive sales and boost the brand, but its brilliance is in answering that problem we’ve all felt; “oh, that’s nice, I want it!” The problem is…it doesn’t exist. Yep, it’s just a concept put together by students at Miami Ad School. The technology isn’t there yet, in fact it’s not even close, such complex image recognition would be required that it’ll be a long time coming.
So we’re consigning this one to the growing pile of apps in the ‘wouldn’t that be cool, one day maybe’ category. Oh well, a girl can dream.
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